{"uid":"cap_ykLN_jcexKRoI4Auq_BYq","slug":"halowerk-researchwerk-controversy-pulse-df8f4755","name":"HALOWERK researchwerk — Controversy Pulse","description":"Tracks how much is written about an organisation and in what tone, comparing a recent window against the same term own longer baseline, and returns both the volume ratio and the tone shift with the articles behind them. The framing is fixed and repeated in the response: this is an attention signal and not a judgement. A tone drop means more negative language is being used, not that something happened, and a product recall, a lawsuit and a critical opinion piece produce the same deflection.","url":"https://research.halowerk.com/v1/controversy-pulse","method":"POST","headers":{},"bodySchema":{"type":"object","properties":{"window":{"type":"string","default":"7d","maxLength":6},"baseline":{"type":"string","default":"8w","maxLength":6},"organisation":{"type":"string","maxLength":120,"minLength":2},"include_articles":{"type":"boolean","default":true}}},"responseSchema":null,"example":null,"exampleRequest":null,"tags":["x402"],"displayCostAmount":"0.006","displayCostAsset":"USDC","priceDynamic":false,"priceHint":null,"priceStatus":"priced","priceSource":"probe","requiresHandshake":false,"reviewCount":0,"rating":{"score":"0.00","successRate":"0.00","reviews":0,"stars":null,"state":"unrated"},"availabilityStatus":"unknown","priceObserved":null,"sessionDeposit":null,"pricing":{"kind":"static","summary":"$0.006/call","primary":{"kind":"static","protocol":"x402","network":"base","amountUsd":"0.006","per":"call","confidence":"exact"},"accepted":[{"kind":"static","protocol":"x402","network":"base","amountUsd":"0.006","per":"call","confidence":"exact"}]},"paymentMethods":[{"uid":"pm_zukQ5sps5I8RB1rtJ34qz","protocol":"x402","methodType":"crypto","chain":"base","mode":"charge","costAmount":"0.006","costPer":"request","priority":0,"asset":"0x833589fCD6eDb6E08f4c7C32D4f71b54bdA02913","unit":"request","depositMicros":null,"planRef":null}],"brandName":null,"brandSlug":null,"brandBaseUrl":null,"brandDocsUrl":null,"whatItDoes":"Measures the controversy level of an organisation over a recent window compared to a baseline, optionally returning supporting news articles","exampleAgentPrompt":"Can you check the controversy pulse for Tesla over the last 7 days compared to an 8-week baseline, and include the relevant articles so I can see what's driving it?","exampleUseCases":[{"title":"Pre-investment reputational risk check","prompt":"Before we finalize this deal, can you run a controversy pulse on BlackRock for the past 7 days against a 2-month baseline and include the articles? I want to know if anything alarming has surfaced recently."},{"title":"ESG monitoring for a watchlist","prompt":"Check the controversy pulse for Shell over the last 14 days compared to a 12-week baseline — I'm tracking their ESG exposure and need to know if controversy has spiked."},{"title":"PR crisis early-warning for a brand","prompt":"Has Elon Musk's controversy level gone up recently? Run the pulse for the last 3 days against an 8-week baseline and show me the articles so I can brief the comms team."}],"resultDescription":"Returns a controversy pulse score for the named organisation, quantifying how its recent media controversy (over the specified window) compares to its baseline period. Optionally includes a list of supporting news articles that contributed to the score, enabling further investigation of what is driving the controversy.","failureModes":["Organisation name too short or not recognised — returns error or zero-signal result","Time window or baseline format not parseable — returns validation error","No news coverage found for the organisation in the window — may return null or zero score","Payment failure via x402 — 402 response, endpoint not reached","Rate limiting or upstream news source unavailability — 5xx error"],"whenToPreferThis":"Use this endpoint when you need a quantified, comparative controversy score for a specific organisation — not just raw news results. It is ideal for due diligence, ESG monitoring, reputational risk scoring, or PR early-warning workflows where you need to know whether recent controversy is elevated relative to historical norms. Prefer it over raw news search endpoints when you need a signal rather than raw articles, and over general sentiment endpoints when controversy (not sentiment) is the relevant dimension.","instructions":null,"reviewSummary":null,"reviewSummaryHighlights":null,"reviewSummaryConcerns":null,"reviewSummaryGeneratedAt":null,"activationCount":0,"lastUsedAt":null,"lastSuccessfullyRanAt":null,"lastHealthCheckAt":"2026-09-13T18:46:28.231Z","isFirstParty":false}