{"uid":"cap_vjDUkha04AQzNxb3haSDd","slug":"scrapling-x402-ad-cost-benchmarks-b7b10caf","name":"Scrapling x402 Ad Cost Benchmarks","description":"Ad cost benchmarks: CPM, CPC and CTR by platform (Meta, Google Search, Google Display, TikTok, LinkedIn) and industry, each figure with source report name, URL, as-of date and sample. Optional filters platform, industry, metric (cpm|cpc|ctr). 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I want the source report details and how recent the data is.","exampleUseCases":[{"title":"Pre-campaign budget planning for SaaS","prompt":"Before I set my Google Search ad budget for a SaaS product launch, can you pull the average CPC benchmarks for the SaaS industry so I know what to expect per click?"},{"title":"Cross-platform CTR comparison for beauty brand","prompt":"I'm running ads for a beauty brand — can you get me CTR benchmarks across Meta, TikTok, and Google Display so I can see which platform typically performs best?"},{"title":"Legal industry ad cost audit","prompt":"Pull all three metrics — CPM, CPC, and CTR — for the legal industry on LinkedIn and Google Search, including where the numbers come from and how old the data is."}],"resultDescription":"A structured list of ad cost benchmark figures filtered by the requested platform, industry, and/or metric. Each record includes the metric type (CPM, CPC, or CTR), the platform, the industry, the benchmark value, the source report name, source URL, as-of date, and sample size. Data is compiled from public reports such as WordStream/LocaliQ, Triple Whale, and DemandSense — not live auction pricing.","failureModes":["Invalid platform enum value returns an error or empty results","Unknown industry keyword returns no matching benchmarks","No data available for a given platform+industry combination","Stale data if underlying benchmark reports have not been refreshed recently","Missing required query parameter types may return all available data (unfiltered)"],"whenToPreferThis":"Use this endpoint when you need industry-standard advertising cost benchmarks for budget planning, campaign comparison, or pitch decks, and you need traceable sourcing (report name, URL, date). Prefer this over real-time auction APIs when historical benchmark context and source attribution matter more than live pricing data. Best when filtering by a known platform and industry to get targeted results.","instructions":null,"reviewSummary":null,"reviewSummaryHighlights":null,"reviewSummaryConcerns":null,"reviewSummaryGeneratedAt":null,"activationCount":0,"lastUsedAt":null,"lastSuccessfullyRanAt":null,"lastHealthCheckAt":"2026-10-30T12:31:44.584Z","isFirstParty":false,"canonicalSlug":"scrapling-x402-ad-cost-benchmarks-b7b10caf"}