{"uid":"cap_sqyT22-4iUrMwngOaRTOd","slug":"tenjin-operating-a-xiaohongshu-account-as-an-overseas-brand-in-2026-7d79a651","name":"Tenjin: Operating a Xiaohongshu Account as an Overseas Brand in 2026","description":"Operating a Xiaohongshu Account as an Overseas Brand in 2026: Certification, the rednote Split, 养号, and What Actually Gets You Throttled. A working operations reference for a non-Chinese company or a service targeting Chinese users that wants a compliant, effective presence on Xiaohongshu (小红书 / RedNote), current as of 2026-08-12. This goes past the usual \"post vertical images, engagement matters\" advice to the mechanics: which account type you actually need, whether an overseas entity can certify (yes), what the platform documents versus what agencies invent, and the diversion rules that hardened three times in five months. 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