{"uid":"cap_dBB4cF3Oi_R05pYz52cJ2","slug":"walmart-sponsored-search-bid-calculator-fcb70201","name":"Walmart Sponsored Search Bid Calculator","description":"Max CPC from margin, conversion rate and target ROAS.","url":"https://x402-niche-briefs.fly.dev/v1/walmart-sponsored-search-bid?utm_source=zero.xyz","method":"GET","headers":{},"bodySchema":{"type":"object","$schema":"https://json-schema.org/draft/2020-12/schema","required":["input"],"properties":{"input":{"type":"object","required":["type","method"],"properties":{"type":{"type":"string","const":"http"},"method":{"enum":["GET"],"type":"string"},"queryParams":{"type":"object","required":["aov_usd","cvr_pct","target_roas"],"properties":{"aov_usd":{"type":"string","description":"Avg order value"},"cvr_pct":{"type":"string","description":"Conversion rate %"},"target_roas":{"type":"string","description":"Target ROAS"}}}},"additionalProperties":false},"output":{"type":"object","required":["type"],"properties":{"type":{"type":"string"},"example":{"type":"object","$schema":"https://json-schema.org/draft/2020-12/schema","required":["input","revenue_per_click_usd","max_cpc_usd","min_bid_usd","as_of"],"properties":{"as_of":{"type":"string"},"input":{"type":"object","required":["aov_usd","cvr_pct","target_roas"],"properties":{"aov_usd":{"type":"number"},"cvr_pct":{"type":"number"},"target_roas":{"type":"number"}}},"max_cpc_usd":{"type":"number"},"min_bid_usd":{"type":"number"},"revenue_per_click_usd":{"type":"number"}}}}}}},"responseSchema":null,"example":null,"exampleRequest":null,"tags":["x402"],"displayCostAmount":"0.01","displayCostAsset":"USDC","priceDynamic":false,"priceHint":null,"priceStatus":"priced","priceSource":"probe","requiresHandshake":false,"reviewCount":0,"rating":{"score":"0.00","successRate":"0.00","reviews":0,"stars":null,"state":"unrated"},"availabilityStatus":"unknown","priceObserved":null,"sessionDeposit":null,"pricing":{"kind":"static","summary":"$0.01/call","primary":{"kind":"static","protocol":"x402","network":"base","amountUsd":"0.01","per":"call","confidence":"exact"},"accepted":[{"kind":"static","protocol":"x402","network":"base","amountUsd":"0.01","per":"call","confidence":"exact"}]},"paymentMethods":[{"uid":"pm_8zndVgn2n3NwZwQDX-1ix","protocol":"x402","methodType":"crypto","chain":"base","mode":"charge","costAmount":"0.01","costPer":"request","priority":0,"asset":"0x833589fCD6eDb6E08f4c7C32D4f71b54bdA02913","unit":"request","depositMicros":null,"planRef":null}],"brandName":null,"brandSlug":null,"brandBaseUrl":null,"brandDocsUrl":null,"whatItDoes":"Calculates the maximum cost-per-click (CPC) bid for Walmart Sponsored Search ads from average order value, conversion rate, and target ROAS.","exampleAgentPrompt":"What's the max CPC I should bid on Walmart Sponsored Search if my average order value is $45, my conversion rate is 3.5%, and I'm targeting a 4x ROAS?","exampleUseCases":[{"title":"First Walmart campaign bid setup","prompt":"I'm launching my first Walmart Sponsored Search campaign. My average order value is $38, my conversion rate is 2.8%, and I want a target ROAS of 5. What's the max CPC I should set?"},{"title":"ROAS-constrained bid recalibration","prompt":"My Walmart ads are eating into margin — I need to tighten bids. AOV is $62, CVR is 4.1%, and I want at least a 6x ROAS. Tell me my max CPC and minimum bid."},{"title":"New product category bid benchmarking","prompt":"I'm expanding into a new product category on Walmart Marketplace. Average order value is $25, estimated conversion rate is 1.5%, and my target ROAS is 3. What CPC should I bid?"}],"resultDescription":"Returns the computed revenue per click in USD, the maximum CPC bid in USD (the highest you can pay per click while hitting your target ROAS), the minimum recommended bid in USD, and a timestamp of when the calculation was made.","failureModes":["Missing required query params (aov_usd, cvr_pct, target_roas) returns a validation error","Non-numeric or malformed string values for numeric fields cause a parse error","Zero or negative conversion rate may produce division errors or nonsensical outputs","Zero target ROAS would produce an infinite or undefined max CPC","Payment failure for the $0.01 USDC fee blocks the request via x402 protocol"],"whenToPreferThis":"Use this endpoint when you need a fast, deterministic, formula-driven max CPC calculation specifically for Walmart Sponsored Search, grounded in your own margin metrics (AOV, CVR, target ROAS). Prefer this over manual spreadsheet math or generic bid calculators when building automated bidding workflows for Walmart Marketplace sellers.","instructions":null,"reviewSummary":null,"reviewSummaryHighlights":null,"reviewSummaryConcerns":null,"reviewSummaryGeneratedAt":null,"activationCount":0,"lastUsedAt":null,"lastSuccessfullyRanAt":null,"lastHealthCheckAt":"2026-10-31T18:41:26.712Z","isFirstParty":false,"canonicalSlug":"walmart-sponsored-search-bid-calculator-fcb70201"}