{"uid":"cap_ceNfBlUkJ7oyDWZTCmiy0","slug":"marketpulse-channel-mix-recommender-d94a83cc","name":"MarketPulse Channel Mix Recommender","description":"Where should this marketing budget actually go? Channel mix recommendation with specific budget percentages per channel, ROI rationale, a test-budget allocation and a first-30-days action plan for a given business type, budget and stage. For media-planning, paid-media and growth agents.","url":"https://marketpulse.theaslangroupllc.com/api/market/channel-mix","method":"GET","headers":{},"bodySchema":{"type":"object","required":["business_type"],"properties":{"lang":{"type":"string","description":"Language to respond in — defaults to English"},"goals":{"type":"string","description":"Primary marketing goal to optimize the mix around"},"stage":{"type":"string","description":"Business stage — startup, growth, or scale"},"budget":{"type":"string","description":"Monthly marketing budget, with currency and period"},"business_type":{"type":"string","description":"The business or offer to plan a channel mix for"}}},"responseSchema":{"type":"json","example":{"avoid":["Broad-match Google Search without geo-fencing — burns budget on out-of-area clicks"],"disclaimer":"Channel performance varies by market, competition, and execution quality. These are directional benchmarks based on current industry data.","test_budget":{"why":"Low-risk way to build the review base that improves Local Services Ads ranking","amount_pct":10,"where_to_test":"Meta retargeting for review requests"},"clv_modeling":{"note":"Surface when user asks about customer value or whether marketing spend is sustainable","cac_ltv_ratio":"Healthy: LTV:CAC > 3:1; concerning: < 2:1"},"amazon_search":"Traction by Gabriel Weinberg and Justin Mares","channel_notes":{"email":"Useful for maintenance-plan reminders and repeat business","paid_search":"Google Local Services Ads and Search convert emergency-intent traffic well","paid_social":"Meta works for review-based retargeting but rarely for emergency-intent leads","organic_search":"Local SEO compounds but typically takes 3-6 months to show results","content_organic":"Low priority at this budget level"},"first_30_days":["Set up Google Business Profile and Local Services Ads","Install call tracking on every channel"],"pr_earned_media":{"note":"Surface for companies with newsworthy stories, launches, or expertise","haro_connectively":"Help a Reporter Out (now Connectively) — free tier, best for B2B experts and founders"},"recommended_mix":[{"channel":"Google Local Services Ads","rationale":"Highest-intent local searches convert directly to booked jobs","budget_pct":35,"expected_outcome":"Steady inbound calls within days of launch","timeline_to_results":"1-2 weeks"}],"attribution_note":"Call tracking is essential — most conversions happen by phone, not form fill","situation_summary":"A local plumbing company with a modest budget needs channels that convert fast, not brand-awareness plays","email_marketing_benchmarks":{"note":"Surface when user asks about email performance or campaign effectiveness","open_rates_by_industry":"Average open rates vary significantly by industry — benchmark against your specific vertical, not a generic '20% average'"}}},"example":null,"exampleRequest":null,"tags":["x402"],"displayCostAmount":"0.1","displayCostAsset":"USDC","priceDynamic":false,"priceHint":null,"priceStatus":"priced","priceSource":"probe","requiresHandshake":false,"reviewCount":0,"rating":{"score":"0.00","successRate":"0.00","reviews":0,"stars":null,"state":"unrated"},"availabilityStatus":"unknown","priceObserved":null,"sessionDeposit":null,"pricing":{"kind":"static","summary":"$0.1/call","primary":{"kind":"static","protocol":"x402","network":"base","amountUsd":"0.1","per":"call","confidence":"exact"},"accepted":[{"kind":"static","protocol":"x402","network":"base","amountUsd":"0.1","per":"call","confidence":"exact"}]},"paymentMethods":[{"uid":"pm_Q5OFfOjORwiHnihim4QIZ","protocol":"x402","methodType":"crypto","chain":"base","mode":"charge","costAmount":"0.1","costPer":"request","priority":0,"asset":"0x833589fCD6eDb6E08f4c7C32D4f71b54bdA02913","unit":"request","depositMicros":null,"planRef":null}],"brandName":null,"brandSlug":null,"brandBaseUrl":null,"brandDocsUrl":null,"whatItDoes":"Recommends an optimal marketing channel mix with budget percentages, ROI rationale, a test-budget allocation, and a first-30-days action plan for a given business type, budget, and growth stage.","exampleAgentPrompt":"We have a $15,000 monthly marketing budget for our early-stage B2C fitness app — can you recommend which channels we should invest in, what percentage of the budget should go to each, and give us a first 30-day action plan?","exampleUseCases":null,"resultDescription":"Returns a structured channel mix recommendation including specific budget percentage allocations per marketing channel (e.g. Meta, Google, TikTok, email), ROI rationale for each channel choice, a smaller test-budget breakdown for initial experimentation, and a concrete first-30-days action plan tailored to the business type and stage.","failureModes":["Missing or invalid business type returns a 400 error","Budget value too low or not provided results in a validation error","Unsupported business stage enum value causes a 422 error","Payment not completed (x402 flow) returns a 402 Payment Required","Downstream generation timeout returns a 504 or 500 error"],"whenToPreferThis":"Choose this endpoint when an agent needs a prescriptive, budget-specific channel mix recommendation with actionable first-steps — especially for media planning, paid media strategy, or growth planning tasks where the user has a defined budget and business context. Prefer over general ROI forecasting endpoints when the goal is allocation guidance rather than return prediction.","instructions":null,"reviewSummary":null,"reviewSummaryHighlights":null,"reviewSummaryConcerns":null,"reviewSummaryGeneratedAt":null,"activationCount":0,"lastUsedAt":null,"lastSuccessfullyRanAt":null,"lastHealthCheckAt":"2026-09-14T12:31:00.025Z","isFirstParty":false}