{"uid":"cap_ZIOI-vTBanaQDwfeT8_kl","slug":"marketpulse-channel-mix-optimizer-fa644f6a","name":"MarketPulse Channel Mix Optimizer","description":"Where should this marketing budget actually go? Channel mix recommendation with specific budget percentages per channel, ROI rationale, a test-budget allocation and a first-30-days action plan for a given business type, budget and stage. For media-planning, paid-media and growth agents.","url":"https://marketpulse-brown.vercel.app/api/market/channel-mix","method":"GET","headers":{},"bodySchema":{"type":"object","required":["business_type"],"properties":{"lang":{"type":"string","description":"Language to respond in — defaults to English"},"goals":{"type":"string","description":"Primary marketing goal to optimize the mix around"},"stage":{"type":"string","description":"Business stage — startup, growth, or scale"},"budget":{"type":"string","description":"Monthly marketing budget, with currency and period"},"business_type":{"type":"string","description":"The business or offer to plan a channel mix for"}}},"responseSchema":{"type":"json","example":{"avoid":["Broad-match Google Search without geo-fencing — burns budget on out-of-area clicks"],"disclaimer":"Channel performance varies by market, competition, and execution quality. These are directional benchmarks based on current industry data.","test_budget":{"why":"Low-risk way to build the review base that improves Local Services Ads ranking","amount_pct":10,"where_to_test":"Meta retargeting for review requests"},"clv_modeling":{"note":"Surface when user asks about customer value or whether marketing spend is sustainable","cac_ltv_ratio":"Healthy: LTV:CAC > 3:1; concerning: < 2:1"},"amazon_search":"Traction by Gabriel Weinberg and Justin Mares","channel_notes":{"email":"Useful for maintenance-plan reminders and repeat business","paid_search":"Google Local Services Ads and Search convert emergency-intent traffic well","paid_social":"Meta works for review-based retargeting but rarely for emergency-intent leads","organic_search":"Local SEO compounds but typically takes 3-6 months to show results","content_organic":"Low priority at this budget level"},"first_30_days":["Set up Google Business Profile and Local Services Ads","Install call tracking on every channel"],"pr_earned_media":{"note":"Surface for companies with newsworthy stories, launches, or expertise","haro_connectively":"Help a Reporter Out (now Connectively) — free tier, best for B2B experts and founders"},"recommended_mix":[{"channel":"Google Local Services Ads","rationale":"Highest-intent local searches convert directly to booked jobs","budget_pct":35,"expected_outcome":"Steady inbound calls within days of launch","timeline_to_results":"1-2 weeks"}],"attribution_note":"Call tracking is essential — most conversions happen by phone, not form fill","situation_summary":"A local plumbing company with a modest budget needs channels that convert fast, not brand-awareness plays","email_marketing_benchmarks":{"note":"Surface when user asks about email performance or campaign effectiveness","open_rates_by_industry":"Average open rates vary significantly by industry — benchmark against your specific vertical, not a generic '20% average'"}}},"example":null,"exampleRequest":null,"tags":["x402"],"displayCostAmount":"0.1","displayCostAsset":"USDC","priceDynamic":false,"priceHint":null,"priceStatus":"priced","priceSource":"probe","requiresHandshake":false,"reviewCount":0,"rating":{"score":"0.00","successRate":"0.00","reviews":0,"stars":null,"state":"unrated"},"availabilityStatus":"unknown","priceObserved":null,"sessionDeposit":null,"pricing":{"kind":"static","summary":"$0.1/call","primary":{"kind":"static","protocol":"x402","network":"base","amountUsd":"0.1","per":"call","confidence":"exact"},"accepted":[{"kind":"static","protocol":"x402","network":"base","amountUsd":"0.1","per":"call","confidence":"exact"}]},"paymentMethods":[{"uid":"pm_X08e6AbziOKrBCGEZDeJV","protocol":"x402","methodType":"crypto","chain":"base","mode":"charge","costAmount":"0.1","costPer":"request","priority":0,"asset":"0x833589fCD6eDb6E08f4c7C32D4f71b54bdA02913","unit":"request","depositMicros":null,"planRef":null}],"brandName":null,"brandSlug":null,"brandBaseUrl":null,"brandDocsUrl":null,"whatItDoes":"Returns optimal marketing channel allocation with budget percentages, ROI expectations, and a first-30-days action plan for a given business.","exampleAgentPrompt":"Can you give me the optimal marketing channel mix for my SaaS startup with a $10,000 monthly budget targeting B2B mid-market companies — I need budget percentages per channel, expected ROI, and a first-30-days action plan to get started?","exampleUseCases":null,"resultDescription":"A structured breakdown of recommended marketing channels with percentage budget allocations for each, projected ROI expectations per channel, and a concrete first-30-days action plan with prioritized tasks and milestones.","failureModes":["Missing required business context returns a 400 error with prompt for more information","Unsupported industry or niche may return generic rather than tailored recommendations","Payment not processed (402) if x402 header is missing or invalid — endpoint requires $0.1 USDC per call","Overly broad or vague inputs may yield low-specificity channel recommendations"],"whenToPreferThis":"Use this endpoint when a marketing or growth agent needs a data-driven, ready-to-act channel allocation plan with explicit budget percentages and ROI benchmarks rather than just raw market data or ad copy. Ideal for businesses planning a new marketing strategy or reallocating existing budgets across multiple channels.","instructions":null,"reviewSummary":null,"reviewSummaryHighlights":null,"reviewSummaryConcerns":null,"reviewSummaryGeneratedAt":null,"activationCount":0,"lastUsedAt":null,"lastSuccessfullyRanAt":null,"lastHealthCheckAt":"2026-09-15T12:51:50.768Z","isFirstParty":false}