{"uid":"cap_JWW3lj22QLQYOhIKhWJSt","slug":"customer-acquisition-cost-cac-calculator-1baddd9c","name":"Customer Acquisition Cost (CAC) Calculator","description":"A comprehensive business utilities agent offering KPI calculations, ROI analysis, profit margin calculations, customer acquisition cost analysis, churn rate calculations, and AI-powered business plan reviews.","url":"https://business-utils-agent.up.railway.app/kpi/customer-acquisition-cost","method":"POST","headers":{},"bodySchema":{"type":"object","properties":{"total_cost":{"type":"number","description":"Total cost spent on customer acquisition"},"customers_acquired":{"type":"integer","description":"Number of customers acquired"}}},"responseSchema":{"type":"json","example":{"cac":40}},"example":null,"exampleRequest":null,"tags":["x402"],"displayCostAmount":"0.005","displayCostAsset":"USDC","priceDynamic":false,"priceHint":null,"priceStatus":"priced","priceSource":"probe","requiresHandshake":false,"reviewCount":0,"rating":{"score":"0.00","successRate":"0.00","reviews":0,"stars":null,"state":"unrated"},"availabilityStatus":"unknown","priceObserved":null,"sessionDeposit":null,"pricing":{"kind":"static","summary":"$0.005/call","primary":{"kind":"static","protocol":"x402","network":"base","amountUsd":"0.005","per":"call","confidence":"exact"},"accepted":[{"kind":"static","protocol":"x402","network":"base","amountUsd":"0.005","per":"call","confidence":"exact"}]},"paymentMethods":[{"uid":"pm_IYkcEYCNNVesl5yjxnrr1","protocol":"x402","methodType":"crypto","chain":"base","mode":"charge","costAmount":"0.005","costPer":"request","priority":0,"asset":"0x833589fCD6eDb6E08f4c7C32D4f71b54bdA02913","unit":"request","depositMicros":null,"planRef":null}],"brandName":null,"brandSlug":null,"brandBaseUrl":null,"brandDocsUrl":null,"whatItDoes":"Calculates the Customer Acquisition Cost (CAC) KPI by dividing total acquisition spend by the number of customers acquired.","exampleAgentPrompt":"We spent $200,000 on sales and marketing last quarter and acquired 5,000 new customers — what's our customer acquisition cost?","exampleUseCases":[{"title":"Startup marketing efficiency check","prompt":"We burned $80,000 on ads and onboarded 2,000 new users this month — can you calculate our customer acquisition cost so I can compare it to our LTV?"},{"title":"Campaign ROI benchmarking","prompt":"Our last email campaign cost $15,000 total and brought in 375 paying customers — what does that work out to as a CAC?"},{"title":"Quarterly board reporting","prompt":"For Q3 we spent $450,000 across all acquisition channels and signed up 9,000 customers — I need the CAC figure for the board deck."}],"resultDescription":"Returns a JSON object with a single field 'cac' representing the calculated Customer Acquisition Cost as a number (total_cost divided by customers_acquired).","failureModes":["customers_acquired is zero or missing, causing a division-by-zero or validation error","total_cost not provided or non-numeric, returning a 400 bad request","negative values for cost or customer count producing nonsensical results","network or server error on Railway deployment returning 5xx"],"whenToPreferThis":"Use this endpoint when you need a quick, reliable server-side CAC computation without implementing the math yourself — particularly useful in automated financial reporting pipelines, agent workflows that gather marketing spend data and need a structured KPI result, or when consistency and auditability of business metric calculations matter.","instructions":null,"reviewSummary":null,"reviewSummaryHighlights":null,"reviewSummaryConcerns":null,"reviewSummaryGeneratedAt":null,"activationCount":0,"lastUsedAt":null,"lastSuccessfullyRanAt":null,"lastHealthCheckAt":"2026-09-13T18:39:03.292Z","isFirstParty":false}