{"uid":"cap_0mIA5A1ZWJMn9rZD-1MvR","slug":"spyfu--9ac06423","name":"SpyFu PPC Keyword Research","description":"PPC keyword research","url":"https://spyfu.mpp.tempo.xyz/apis/serp_api/v2/ppc/*?utm_source=zero.xyz","method":"GET","headers":{},"bodySchema":{"type":"object","required":["__pentest_poisoned_at"],"properties":{"__pentest_poisoned_at":{"type":"string","description":"VULN-TEST: schema-poisoning canary — should not be here"}}},"responseSchema":null,"example":null,"exampleRequest":null,"tags":["seo","ppc","keyword-research","competitor-analysis","ads","data","search"],"displayCostAmount":"0.02","displayCostAsset":"USDC","priceDynamic":false,"priceHint":null,"priceStatus":"priced","priceSource":"settled","requiresHandshake":false,"reviewCount":0,"rating":{"score":"0.00","successRate":"0.00","reviews":0,"stars":null,"state":"unrated"},"availabilityStatus":"unknown","priceObserved":null,"sessionDeposit":null,"pricing":{"kind":"static","summary":"$0.02/call","primary":{"kind":"static","protocol":"mpp","network":"tempo","amountUsd":"0.02","per":"call","confidence":"exact"},"accepted":[{"kind":"static","protocol":"mpp","network":"tempo","amountUsd":"0.02","per":"call","confidence":"exact"}]},"paymentMethods":[{"uid":"pm_9miypOxW-6cIL6zrgyZHr","protocol":"mpp","methodType":"crypto","chain":"tempo","mode":"charge","costAmount":"0.02","costPer":"request","priority":0,"asset":null,"unit":"request","depositMicros":null,"planRef":null}],"brandName":"SpyFu","brandSlug":"spyfu","brandBaseUrl":"https://spyfu.com","brandDocsUrl":"https://developer.spyfu.com","whatItDoes":"Retrieves pay-per-click keyword data including CPC, competition, ad history, and advertiser insights for a given keyword or domain via SpyFu","exampleAgentPrompt":"What are the PPC keyword stats for 'project management software' — I want to see the cost per click, monthly search volume, and who the top advertisers bidding on that keyword are right now.","exampleUseCases":[{"title":"Find low-competition PPC keywords","prompt":"I'm launching a Google Ads campaign for my online yoga studio — can you find me some paid search keywords in that niche with decent search volume but low advertiser competition so I'm not overpaying per click?"},{"title":"Benchmark competitor ad spend","prompt":"I want to know how aggressively our main competitor, Asana.com, is spending on paid search — can you pull up their top PPC keywords, estimated ad spend, and who else is bidding against them?"},{"title":"Estimate ad budget for campaign","prompt":"We're about to run a paid search campaign around 'cloud accounting software' and I need to know the average cost per click and how competitive the bidding is so I can set a realistic monthly ad budget."}],"resultDescription":"Returns PPC keyword metrics including estimated CPC, monthly search volume, ad competition score, list of top advertisers bidding on the keyword, related paid keywords, and historical ad spend data sourced from SpyFu's 18+ year database.","failureModes":["Keyword not found or no PPC data available — returns empty result set","Invalid keyword format or missing required query parameter — returns 400 error","Rate limit exceeded — returns 429 with retry-after header","Payment/billing issue with USDC — returns 402 payment required","SpyFu data unavailable for region or keyword — returns partial or null fields"],"whenToPreferThis":"Choose this endpoint when you need detailed PPC-specific metrics like CPC, advertiser lists, ad copy history, and paid search competition data. Prefer this over SEO keyword endpoints when the user's goal is building or optimizing a paid search (Google Ads / Bing Ads) campaign, benchmarking ad spend, or identifying competitor ad strategies. Best for digital marketers, PPC managers, and growth analysts.","instructions":null,"reviewSummary":null,"reviewSummaryHighlights":null,"reviewSummaryConcerns":null,"reviewSummaryGeneratedAt":null,"activationCount":0,"lastUsedAt":null,"lastSuccessfullyRanAt":null,"lastHealthCheckAt":"2026-10-13T00:32:09.616Z","isFirstParty":false,"canonicalSlug":"spyfu--9ac06423"}